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June 29, 2008

NBC vs Fanboys vs Sports Talk Radio vs The Olympics

I enjoyed the conversations discussing my position on NBA Players in the Olympics. The sports world is its own social network where much is said , written and quickly forgotten about anything and everything that can be argued about. My last post included.

The sports world however is on an amateur scale when it comes to arguing for the sake of arguing compared to the world of technology fanboys. They are about to see just how overmatched they are

It all starts with this "No Olympics video is allowed to be shown online on any website other than NBCOlympics.com"

Translated, this means that no Olympics video is allowed on Youtube, Veoh or any video sharing site. It means that if you are an Olympic athlete and you want to post video of your Gold Medal winning, world record performance on your Facebook or Myspace page, those sites may just get a takedown notice saying you dont have those rights, leaving the dreaded "this video has been removed....." text in its place.

If you stayed up all night to watch an amazing finish to an event that you wanted to share with friends, forgettaboutit. Unless you plan on making an expensive fair use legal argument, you re going to be running afoul of the NBC legal department.

For all things Olympics video online, its NBCOlympics.com or nothing.

All of which is fighting words to the very vocal the internet and Youtube can do no wrong fanboys. They will scream, yell and comment spam and response video to the point of hyperventilation. They will do interviews on every sports, technology and cable news show. It will become a multi platform, multi media issue. They will be loud

It will also send the message to the sports world that the Olympics is driven by money. A fact that will resonate every time someone watches the Olympics, except hopefully between the gun and the tape and the starting and ending whistles of events. Which of course means it will be sports talk radio fodder 24x7 on every radio dial in every city in America with ESPN segments everywhere covering the "controversy"

The Olympics will of course be a major topic of conversation this summer, it will be interesting to see how much of the conversation will be about the athletes and which world, technology or sports will have more influence on NBC and their policies.
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June 28, 2008

Serialization of The Deal, Chapter 24

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 24 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 23

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 23 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 22

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 22 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 21

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 21 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 20

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 20 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 19

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 19 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 18

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 18 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 17

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 17 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 15

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 15 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 14

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 14 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 13

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 13 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 12

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 12 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 11

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 11 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

Serialization of The Deal, Chapter 10

deal-cover.jpgMy friend Joe Hutsko contacted with the intriguing offer to serialize his novel, The Deal, on Boing Boing. I jumped at the chance. I read The Deal when it first came out in 1999 and loved the thrilling story about a Apple-like company's undertaking to create an iPhone-like device.

Here's a link to Chapter 10 as a PDF or a text file. (Here's chapter 1 and an introduction to the book, and here are the previous chapters)

To buy a paperback copy of the book, visit JOEyGADGET or purchase directly from Amazon.

June 26, 2008

Tenley Murphy Cederholm

Tenley

Kerry and I welcomed the birth of our daughter yesterday. Tenley Murphy Cederholm was born June 25th at 1:22pm. Six pounds, eleven ounces of pure joy.

Where our 2 1/2 year old son Jack came six weeks early, Tenley decided to do it her own way, arriving 3 days late. Everyone's doing wonderfully though, and Mom and baby will be coming home tomorrow.

I'll be taking the next month off as much as possible as we adjust to newborn status once again. See you in a bit.

June 23, 2008

Huge Job

I recall being impressed with Huge Inc.'s redesign of IKEA (em-based layout, no less). They have an intense client list, and recently listed an open Web Architect position. Huge opportunity? #

June 22, 2008

The NBA and the Olympics

This is my original post on the NBA and the Olympics. One thing I will add to it is for each and every blogger who so desires to undertake a simple test. On your blog, add a picture of the Olympics 5 Rings and a picture of your favorite player in their Olympic uniform. Underneath the pictures, add the caption, "My Official Olympics Update" and then chronicle that player in the Olympics with pictures from the official Olympics website. Show your patriotism and pride... that is until the you get a takedown letter or a Cease and Desist ordering you to take it down.

Thats how much about country and pride the Olympics is these days....

A 2nd item to generate some thought is the concept of players and coaches "And 1ing" their nationalities in order to be able to participate or to better market themselves. Whats "And 1ing" ? Being born and/or raised in one country but leveraging a ancestral link to another country where your odds are better to make the team. So for instance, your great, great grandfather was born in Upper Slobobia. in order to play on the Upper Slobobian basketball or handball team, you get a passport from there. Thats "And 1ing". Adding a nationality so that you can play on their team.

Or what about giving up citizenship from your native country to come here and play on our team. Is that what we want to root for as we face an onslaught of commercials on one of who knows how many cable networks that GE will be filling with Olympic programming ?

Are we sure the Olympics is about patriotism and pride ? Or is it about commercialism ? Im certaintly not against GE and the US Olympic Team making as much money as they possibly can on the game. More power to them. But lets not lie to ourselves about what is going on.

Here is my original post from more than 4 years ago.

NBA and the Olympics

Once again I was asked about my position on NBA players and the Olympics. One question from 1 reporter usually leads to followups form 100 more. So in the interest of disclosure, fairness and time, I decided to post the response here and save myself some time.....

In the sports marketing world, advertisers usually have a set sports marketing budget. Each advertiser gets pitched by all the different sports entities competing for those dollars. Among those competitors are both the Olympics and NBA. One of the beauties of the NBA pitch is that our athletes are so recognizable, personable and respected. The ability for an advertiser to connect their products to KG, Tim Duncan, Shaq, Dirk, etc, individually, or by buying sponsorship or commercials in game, is a huge selling point for us. It should be a huge selling point exclusively available to the NBA, but unfortunately that is no longer the case.

When the NBA was broadcast on NBC, it was far less of an issue. With NBC as the home of the Olympics and the NBA broadcast partner, there were a ton of cross promotional and selling opportunities. NBC could promote the Olympics in NBA games, and promote the NBA in the Olympics broadcasts. NBC could require advertisers to buy NBA advertising in order to get Olympic advertising,or vice versa. There were untold win - win scenarios by having both the Olympics and the NBA together at NBC.

That obviously is not longer the case. The NBA is now on ESPN/ABC and TNT. They are paying us a lot of money in a deal that has been working well for all invovled. What in the world are we doing helping our partners competition ? Why are we giving our most valuable manpower to a huge business, the Olympics so they can try to take revenue away from the NBA and our partners ?

Lets put this in basketball terms...Would you trade KG, TD, Peja, Jermaine and 10 more all stars , and pay their salaries in case they get hurt , for ..........nothing.

In exchange for providing our best players to the Olympics, the value we are supposed to receive is increased visibility