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May 22, 2008

Twitter begins to communicate with their users

A picture named elephant.gifToday Twitter began to communicate with their users, which they are to be commended and congratulated for. A journey of a thousand miles begins with a single step, there's a long road ahead, and everyone's going to learn a lot as we travel down it, and no doubt it's awkard at first. Now we can look back at the first step and think how much we accomplished, and look forward to the second.

There were two posts, one from Jack Dorsey, the CEO and another from Alex Payne, an engineer at "Twitter HQ." Payne, by pointing to a piece that dismisses decentralization and says we don't understand it, thereby shows (sorry to say) that he doesn't understand Twitter. It's like the elephant being described by a million blind men. Each of us sees something different and thinks, incorrectly, that we have the whole picture. In fact, none of us do.

It's easy to prove that Twitter is different for everyone. I'll start with myself. I have 9644 followers on my main account, and I follow 663 people and have updated 7870 times.

When I post something to Twitter it's an act of publishing. I can't keep up all the people I follow. Back when I only followed 100 people, Twitter made it possible for me to learn about the people I followed. It was remarkable. Today I never make it through all 10 pages of history, the rope slips through my hands. This wonderful feature of Twitter, that I reveled in last year this time, is now lost to me.

So even with just that one account I already am three or four of the blind men who think they grok Twitter, and each of them sees something different. I could write a 5000 word article for each of them, the experiences would be very different.

A picture named water.jpgDennis Metzcher lives in new Jersey and describes himself as an "iPhone-toting super-hero." He's updated 216 times, has 36 followers and follows 48. His posts are thoughtful, and he seems to communicate with lots of A-listers but also quite a few people with relatively small number of followers. When he goes to Twitter it probably doesn't look like a firehose. I'm sure he sees it very differently from me. Maybe when he sees this he'll post a comment here describing his experience.

Alex Payne -- the Twitter engineer -- follows 319 people, has 3181 followers and has updated 3430 times.

Cliff Gerrish is a website builder in SF, follows 350 people, is followed by 309 people and has updated 1650 times.

I can't explain how each of these people sees Twitter, but I'm absolutely sure we all see it differently.

To me, Twitter is a publishing medium. I wish it weren't so, I wish I had the bandwidth to really follow 663 people. I have no idea how to thin out the ranks of the people I'm following, and I don't plan to do it. But to the extent that the company is having trouble scaling it for me, I think they should stop worrying about it. Further, and this is important, most of the things I post are not especially time-sensitive. If it took 1/2 hour to deliver each one to each of my 9644 followers it wouldn't be the end of the world. However, a week ago I had a news scoop, the first report of an earthquake in Falls Church, VA. That was a high priority message.

I have to stay on the air when Twitter goes down. I have to have a Plan B, because I intend to build a business that depends on this service, or something like it. I want to start that business in the next few weeks (actually I started it quite some time ago, but it's about to evolve). My solution, since I do understand what I need, will involve decentralization. If you think decentralization isn't part of the solution, you are wrong -- it is. Not from Twitter-the-company's point of view, perhaps, but from this user's point of view, certainly.

It won't do any good for any of us to dismiss anyone else's point of view. That's what I would like to get through to the people who run Twitter, who work there, their investors, and all the developers and users of the service and its competitors and potential federators. I've been in the tech industry for over 30 years and nothing is so frustrating as people who think they understand better than others, when they don't. Please, don't fall into that trap. Remember we're all blind men, you too -- and keep in touch with your humility.

I look forward to a long, interesting conversation about this stuff! smile

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