A lot of entrepreneurs are inspired by Google, Apple, Microsoft, Amazon, Facebook and other megacompanies. But let’s face it — these are outliers. They are exceptions. They are the rarest of rarest cases.

That’s not to say they aren’t worth paying attention to, dreaming about, and otherwise admiring, but it’s handy to have success stories that are a bit more common scale. A company doesn’t have to earn billions to be a great inspiration for budding entrepreneurs.

So, ignoring the usual suspects for now, which companies inspire you? Which companies do you respect enough to say “I love what they’re up to. We’d like to achieve their level of success.”