Art-prankster Johannes Grenzfurthner of monochrom storms the front doors of various multinational corporations to ask employees (and random folk on the street) if they're aware that these companies have "corporate anthems." Yes, theme songs, sometimes official, sometimes unofficial, always painfully cheesy.
KPMG boasts a particularly heinous ditty, and while renditions sometimes pop up on YouTube, none can be quite so rich as the one we paid an Argentinian street musician $20 to sing. "KPMG, we're strong as can be -- a dream of power and energy!" Bet you $20 the song sticks in your brain longer than you'd like.
Link to Boing Boing tv post with discussion and downloadable video.
Link to previous Boing Boing tv episodes featuring Johannes and the monochrom crew.
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We've been pointing out for a while that analysts who try to measure "the PDA market" are wasting everybody's time. The addition of personal organizer functionality to mobile phones (or we could just as easily say, the addition of wireless telephony features to PDAs) meant that phones and PDAs were now part of one big "mobile communications device" market. The next step in that trend, already underway, is the gradual merging of the smart phone and MP3 player markets. An analyst is predicting that half of all cell phones will double as MP3 players by 2011. The cell phone market is getting close to saturation in the developed world, which means that manufacturers have to keep adding new features in order to convince customers to upgrade. I really hope this doesn't mean we'll have to spend the next five years debunking silly stories about the decline of "the MP3 player market."
Timothy Lee is an expert at the Techdirt Insight Community. To get insight and analysis from Timothy Lee and other experts on challenges your company faces, click here.
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