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A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans...Assume conservatively that your True Fans will each spend one day's wages per year in support of what you do. That "one-day-wage" is an average, because of course your truest fans will spend a lot more than that. Let's peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks.
One thousand is a feasible number. You could count to 1,000. If you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating. It rewards the artist to remain true, to focus on the unique aspects of their work, the qualities that True Fans appreciate.
Ironic, isn’t it? Giving away a physical item to promote a digital product? Welcome to this strange new world the internet’s creating.
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Under the agreement, a special Web site was created here to accept claims from customers, who have spent far more than $23.3 million on the range of Airborne products, from Airborne On-the-Go and Airborne Nighttime to Airborne Gummi and Airborne Power Pixies, which is sweetened for children...Link (Thanks, Barry!)GNG is actually a two-man operation started up just to do the Airborne study. There was no clinic, no scientists and no doctors. The man who ran things said he had lots of clinical trial experience. He added that he had a degree from Indiana University, but the school says he never graduated.
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Timothy Lee is an expert at the Techdirt Insight Community. To get insight and analysis from Timothy Lee and other experts on challenges your company faces, click here.
At our company-wide get together last December we decided that 2008 was going to be a year of workplace experiments. Among other things, we discussed how we could make 37signals one of the best places in the world to work, learn, and generally be happy.
Here’s are a few of the things we’ve implemented so far:
Last summer we experimented with 4-day work weeks. People should enjoy the weather in the summer. We found that just about the same amount of work gets done in four days vs. five days.
So if that’s the case we could either push everyone to work harder during those five days or we could just skip one of those days. We decided to skip one of those days.
So recently we’ve instituted a four-day work week as standard. We take Fridays off. We’re around for emergencies, and we still do customer service/support on Fridays, and but other than that work is not required on Fridays.
Three-day weekends mean people come back extra refreshed on Monday. Three-day weekends mean people come back happier on Monday. Three-day weekends mean people actually work harder and more efficiently during the four-day work week.
We decided that 37signals would help people pay for their passions, interests, or other curiosities. We want our people to experience new things, discover new hobbies, and generally be interesting people.
For example, Mark has recently taken up flight lessons. 37signals is helping him pay for those. If someone wants to take cooking lessons, we’ll help pay for those. If someone wants to take a woodworking class, we’ll help pay for that.
Part of the deal is that if 37signals helps you pay, you have to share what you’ve learned with everyone. Not just everyone at 37signals, but everyone who reads our blog. So expect to see some blog posts about these experiences.
We’re in the process of giving everyone at 37signals a credit card. If you want a book or some software or you want to go to a conference, it’s on us. We just ask people to be reasonable with their spending.
If there’s a problem, we’ll let the person know. We’d rather trust people to make reasonable spending decisions than assume people will abuse the privilege by default.
The ideas above are active experiments. We’ll report back if we learn anything – good or bad – about what we’re doing and how it’s working.
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One of the biggest signs that a business has trouble ahead is when it seems to be focusing on everything except the quality of its products. Back in the dot-com boom it was common to see a bunch of MBAs get together and draw up plans for a technology company, raise a bunch of funding, throw a lavish launch party, buy a Super Bowl ad, and then hire some programmers to implement the product almost as an afterthought. Most of them aren't around any more. If I were a Microsoft shareholder, I think I would be worried about the rumors going around that "an aggressive acceleration of the company's investment in its data center network" will be "one of the cornerstones" of Microsoft's online strategy. Obviously, Microsoft is going to need more and better data centers to compete effectively with Google. But ultimately, success in the online marketplace is the result of having great products, not great data centers. If you've got such a great product that demand is outstripping your server capacity, it's not that hard to buy additional infrastructure. But if your core products suck, a lot of servers and disk space isn't going to do you any good. Indeed, I suspect that it doesn't even make sense to build "data centers" in the abstract. It's hard to know exactly what mix of hardware will be needed and how it should be set up without a specific suite of applications in mind. So it seems like it would make sense for Microsoft to focus its resources on developing and marketing great products (like this one, perhaps) and upgrade their data centers as demand warrants. Treating data centers as a "cornerstone" of their strategy seems like they're putting the cart before the horse.
Techcrunch points us to an even more egregious example of focusing on the wrong things: AOL has been touting the number of new sites it plans to launch in the coming year. It's hard to think of a more meaningless statistic than the number of websites your company owns. AOL says it plans to roll out 30 websites by the end of 2008, but one good website will generate more traffic than 30 bad ones. Google, for example launches new sites all the time, but you don't see them bragging about the number of new sites they're launching. They understand that what their customers care about is what their sites can do, not how many there are. Of course, this is probably an outgrowth of AOL's misguided idea that it's in the advertising business rather than the online content business. When your company focus is on advertisers, then websites probably seem like interchangeable places to sell ads. The problem is that if the content isn't any good, you'll have fewer and fewer eyeballs to sell to those advertisers—even if the number of websites you own keeps going up.
Timothy Lee is an expert at the Techdirt Insight Community. To get insight and analysis from Timothy Lee and other experts on challenges your company faces, click here.
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