In a move that seems calculated to evoke the film adaptation of 1984, the FBI has announced a plan to begin using some 150 Clear Channel digital billboards in major American cities to show national security alerts, information about recent crimes, and photographs of fugitive criminals and missing persons, all with real-time updates.

A pilot billboard in Philadelphia has already helped to capture several wanted criminals, and a spokesman for the outdoor advertising industry suggests that these kinds of publicity tactics can be as useful at demoralizing criminals as they are at generating tips:

"What law enforcement tells us is it contributes to an environment where the criminal feels they have no where to go. A lot of times they end up just giving up."

In a way, the surprising thing is that law enforcement officials hadn't previously taken such visible steps to make use of the distributed eyes and ears of ordinary citizens. The problem, of course, is that publicity can also generate lots of time-consuming false leads. An advertisement currently ubiquitous on New York subways applauds the thousands of New Yorkers who phoned in reports of suspicious packages in the past year. But since we haven't heard reports of thousands of bombs recovered on the A train, it seems safe to surmise that the noise-to-signal ratio on such tips is quite high. As for national security alerts, our experience with color-coded national security warnings, and the attendant spectacle of panicked citizens mobbing Home Depot for plastic sheeting and duct tape, suggest that the Bureau might be well advised to exercise a bit of circumspection about those real-time updates.

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