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September 18, 2007

Murdoch Seems Poised To Drop WSJ’s Paywall As Well

With the New York Times finally realizing (two years too late) that paywalls don't make sense for online newspapers, the one major remaining holdout is still the Wall Street Journal. So, it should come as little surprise that reporters wasted no time in tracking down new owner Rupert Murdoch to see if he stood by earlier comments suggesting that he'd make the Wall Street Journal free online. It certainly sounds like he's still leaning in that direction, saying that he doesn't see how making it free would hurt the paper, and that, if done right, it could help make the paper a lot more money. Indeed, though, we're still waiting for an explanation for why it's taken the pre-eminent business newspaper in the world this long to understand the larger picture.

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