FeedBurner will be working with AOL to manage hundreds of the company's RSS, podcast and video feeds consisting of news, sports and entertainment content. Additionally, all Time Warner properties including HBO, New Line Cinema, Time Inc. and Warner Bros. Entertainment can take advantage of FeedBurner's services. We like open floodgates around here, so long as the servers stay dry.

We'll be providing AOL with detailed analytics about how its content is consumed beyond the AOL Web site -- such as within widgets, in feed readers and on blogs -- to help them accurately measure influence wherever their content is consumed.

AOL joins a long list of established brands, including Dow Jones Online, Geffen Records, and USATODAY, who are using our super-powered FeedFoundry service, i.e, our enterprise-strength feed management offering for aggregating, analyzing and reporting distributed media activity across large numbers of RSS feeds. FeedFoundry allows publishers to monitor audience engagement and make real-time adjustments that improve the reach and profitability of distributed media. The scalability of the FeedFoundry service even provides detailed trend data across categories and properties.

The company also plans to take advantage of our innovative FeedFlare service, the easiest method for infusing social media services like del.icio.us, Facebook, and Netscape into every feed item. For more information about FeedFoundry, FeedFlare, or any FeedBurner services, please contact our Publisher Services team.